Baby Friendly Hospital Initiative




Breastfeeding lays a foundation for good health in infancy, childhood and into adult life and Maternity Hospitals have a special role in supporting mothers with the establishment of breastfeeding. The Baby Friendly Hospital Initiative (BFHI) is a World Health Organisation and United Nations Childrens Fund initiative established to raise the standard of care for mothers and babies and child health has improved as a result.


Lakes DHB is a Baby Friendly Hospital Initiative accredited hospital and is committed to adopting practices that protect, promote and support breastfeeding while treating every mother with respect and supporting her with factual information.


As part of the accreditation process Lakes DHB agrees to adopt the Ten Steps to Successful Breastfeeding:


1a. Comply fully with the International Code of marketing of Breast-milk Substitutes and relevant World Health Assembly resolutions.

1b. Have a written infant feeding policy that is routinely communicated to staff and parents.

1c. Establish ongoing monitoring and data-management systems.

2. Ensure that staff have sufficient knowledge, competence and skills to support breastfeeding.


3. Discuss the importance and management of breastfeeding with pregnant women and their families.

4. Facilitate immediate and uninterrupted skin-to-skin contact and support mothers to initiate breastfeeding as soon as possible after birth.

5. Support mothers to initiate and maintain breastfeeding and manage common difficulties.

6. Do not provide breastfed newborns any food or fluids other than breast milk, unless medically indicated.

7. Enable mothers and their infants to remain together and to practice rooming-in 24 hours a day.

8. Support mother to recognize and respond to their infants’ cues for feeding.

9. Counsel mothers on the use and risks of feeding bottles, teats and pacifiers.

10.Coordinate discharge so that parents and their infants have timely access to ongoing support and care.


Our coordinator at Lakes DHB for the Baby Friendly Hospital Initiative is Sue Wells.








Sue Wells

Registered General Nurse / Lactation Consultant and Baby Friendly Hospital Initiative Coordinator